Thoughtful packaging

It’s a simple fact: bottled water is not good for our planet. The entire life cycle of bottled water uses fossil fuels, contributes to global warming and causes pollution. Our cartons do better. We’ve picked each element of our packaging to be a kind and convenient alternative for when you don't have a tap close by.

Although packaging is a big part of our mission, we are not a packaging company. Postevand is constantly evolving and we want to be able to choose the most environmentally friendly packaging at any given time. That’s why we have chosen to not have our own production and instead, freely choose the partners who work with the same set of values as we do.

We've chosen packaging that is not part of the Danish deposit (pant) system and for good reason. Our life cycle assessment (LCA) screening shows that our 0.5L Postevand carton produces fewer emissions than plastic bottles included in the deposit system.

Plant-based materials

Postevand cartons include the most plant-based packaging you’ll find in the water aisle — with 96.6% - 96.9% derived from plants.

Postevand cartons are composed of 70% paper, 27% plant-based plastic, 3% traditional plastic. Here's how each element is made:

  • The paper is sourced from FSC® certified, responsibly managed Nordic forests and other controlled sources.
  • The cap is based on pine tree oil, which is a leftover from the paper making process.
  • The lining is made from plastic and acts as a barrier against the outside world.

Fully Recyclable — with your help

All Postevand cartons are made from renewable, responsibly-sourced materials. This means they can be turned into new products once you’re done using them. But this will require your help to properly recycle them:

1. Empty your carton of any remaining water
2. Leave the lid on and fold the carton
3. Drop into a food and beverage carton (mad- og drikkekartoner) recycling bin

It might seem like a small action, but every recycled item helps to preserve our planet's natural resources. When recycled properly, cartons can go on to become new paper products as well as eco-friendly building materials — rather than being burned.

Once at the recycling sorting centre, cartons are separated from other recyclable materials. After removing the cap and lining, the paper is mixed with water and pulped for 20 minutes to break it down into a fibrous solution. This is then dried, rolled out and made into new products. The cap and plastic lining can also be made into products.


Why is paper-based packaging better?

Our cartons is made of 96.6% - 96.9% plant-based materials, most of which are based on wood. And wood is a renewable natural resource — that pulls CO2 from the air instead of adding more.

Our cardboard is FSC®-certified, which ensures that the trees we use come from responsible managed, Nordic forests.

What is the cap made of?

ISCC-certified plant-based plastics. They’re based on pine tree oil, a left over from the paper-making process. The cap can be recycled together with ordinary plastic.

What does the remaining packaging consist of?

A thin recyclable plastic lining that acts as a barrier against smell and taste and ensures that the product can have a shelf life of 12 months.

Is the carton recyclable?

Cartons are fully recyclable. Our carton is made mainly from paperboard, which is recyclable just like any other paper or card. The cap is based on pine tree oil, a leftover from the paper making process and the lining is made from EVOH plastic. Both the cap and lining are recyclable.

After being collected, cartons are sorted from other recyclables. After removing the cap and lining, the paper is mixed with water and broken down into a fibre. This is then dried, rolled out and made into new products. The cap and lining are also fully recyclable and can go on to become new produtcs.

Does the carton contain BPA?

Our carton is 100% BPA-free.

Can you refill the carton?

You can refill it a few times. But for hygiene and shelf-life reasons, it shouldn’t replace a reusable water bottle. If you’re looking for one of those, look here.