plant-based packaging

It’s a simple fact: bottled water is not good for our planet. The entire life cycle of bottled water uses fossil fuels, contributes to global warming and causes pollution. Our cartons do better. We’ve picked each element of our packaging to be a better alternative to water in plastic bottles and cartons with aluminium foil.

We want to be transparent about our products and give you the facts you need to make informed, ethical choices. A big part of this includes accurately measuring our environmental footprint.

It's one thing to call ourselves better. It’s another to prove it.

Our lifecycle study shows what makes Postevand cartons better throughout their entire lifecycle.

Our third-party verified LCA shows that a Postevand carton has a 18% lower climate impact in its full life cycle from cradle-to-grave than a typical Danish plastic bottle made from 100% recycled plastic (rPET).

The Postevand carton shows benefits in freshwater ecotoxicity, fossil depletion, freshwater eutrophication and particulate matter formation impacts.

The life cycle assessment of Postevand was conducted by Anthesis, the world's largest group of dedicated sustainability experts. The assessment report has undergone third-party review and was performed in compliance with ISO standards 14040 and 14044.

Read the full LCA here.

Plant-based materials

Postevand cartons include the most plant-based packaging you’ll find in the water aisle — with 96% - 97% derived from plants.

Postevand cartons are composed of 70% paper, 27% plant-based plastic, 3% traditional plastic. Here's how each element is made:

  • The paper is sourced from FSC® certified, responsibly managed Nordic forests and other controlled sources.
  • The cap is based on pine tree oil, which is a leftover from the paper making process.
  • The lining is made from plastic and acts as a barrier against the outside world.

Recyclable — with your help

All Postevand cartons are made almost entirely from renewable, responsibly-sourced materials. This means they can be turned into new products once you’re done using them. But this will require your help to properly recycle them:

1. Empty your carton of any remaining water
2. Leave the lid on and fold the carton
3. Drop into a food and beverage carton (mad- og drikkekartoner) recycling bin

It might seem like a small action, but every recycled item helps to preserve our planet's natural resources. When recycled properly, cartons can go on to become new paper products as well as building materials — rather than being burned.

Once at the recycling sorting centre, cartons are separated from other recyclable materials. After removing the cap and lining, the paper is mixed with water and pulped for 20 minutes to break it down into a fibrous solution. This is then dried, rolled out and made into new products. The cap and plastic lining can also be made into products.

An even bigger climate difference in the future

Our climate impact calculation takes into account the current recycling rates for cartons and rPET bottles. With the recent implementation of beverage carton recycling in Denmark and expected future increases in recycling rates, Postevand's packaging will continue to further outperform plastic bottles.


Why is paper-based packaging better?

Our cartons is made of 96.6% - 96.9% plant-based materials, most of which are based on wood. And wood is a renewable natural resource — that pulls CO2 from the air instead of adding more.

Our cardboard is FSC®-certified, which ensures that the trees we use come from responsible managed, Nordic forests.

What is the cap made of?

ISCC-certified plant-based plastics. They’re based on pine tree oil, a left over from the paper-making process. The cap can be recycled together with ordinary plastic.

What does the remaining packaging consist of?

A thin recyclable plastic lining that acts as a barrier against smell and taste and ensures that the product can have a shelf life of 12 months.

Is the carton recyclable?

Cartons are recyclable. Our cartons are made mainly from paperboard, which is recyclable just like any other paper or card. The cap is based on pine tree oil, a leftover from the paper making process and the lining is made from EVOH plastic. Both the cap and lining are recyclable.

After being collected, cartons are sorted from other recyclables. After removing the cap and lining, the paper is mixed with water and broken down into a fibre. This is then dried, rolled out and made into new products. The cap and lining are also recyclable and can go on to become new products.

Does the carton contain BPA?

Our carton is 100% BPA-free.

Can you refill the carton?

You can refill it a few times. But for hygiene and shelf-life reasons, it shouldn’t replace a reusable water bottle. If you’re looking for one of those, look here.